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Content creator, truth-capturer, poet
Keep It Savory Salt Co.
Johanna Thompson, creator of hand-crafted salts cured with fresh ingredients, is committed to a business model that resists the intentional racism and economic disinvestment in the west side of Chicago. She wanted help to define her purpose and create branding, messaging, a Shopify website, and social strategy.
Assignment:
Write sassy, click-worthy website, newsletter, and SM copy that captured the salty flair of Johanna’s new branding and powerful socially conscious commitment.
Social Media Posts
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